Why We Are Heading to FITUR 2026: Connecting for Your Best Journey Yet

As we prepare for the upcoming season, the Northwest Incoming team is heading to Madrid for one of the most significant events in the global travel calendar: FITUR (The International Tourism Trade Fair).

You might wonder, «Why does it matter to a pilgrim or a cultural traveler that their agency attends a massive trade fair?» The answer lies in our commitment to excellence, sustainability, and the constant search for the «perfect» experience for our clients.

What is FITUR?

FITUR is more than just a convention; it is the global meeting point for tourism professionals. Held annually in Madrid, it brings together thousands of experts from every corner of the world—from local boutique hoteliers in Galicia to international transport specialists and cultural heritage ministers.

For us, it is a week of intense work, learning, and, most importantly, reconnecting.

Why FITUR Matters for You

Our presence at FITUR isn’t just about business; it’s about enhancing the journey we design for you. Here is why our attendance is a direct benefit to your next pilgrimage or cultural tour:

1. Strengthening Local Ties (Sustainability in Action)

At FITUR, we meet face-to-face with the owners of the local establishments we recommend. We sit down with the family-run hotels, the rural guesthouses, and the artisanal producers of Northern Spain. These meetings ensure that when you arrive, you aren’t just another guest—you are a client of a trusted partner. These relationships allow us to maintain our high standards of sustainability and personal care.

2. Discovering the «Next» Hidden Gem

Even with over 30 years of experience on the trail since the 1990s, Northern Spain never stops surprising us. FITUR is where we discover new cultural routes, restored historic buildings opening their doors, and innovative ways to experience the Camino. We attend to ensure that our «Expert Guide» status remains current and cutting-edge.

3. Religious and Cultural Sensitivity

FITUR hosts dedicated spaces for Religious Tourism. This allows our team to coordinate with dioceses, cathedral offices, and spiritual centers. By attending, we stay updated on the latest liturgical events, Holy Year updates, and accessibility for pilgrims seeking a deep Christian experience.

4. Professional Reliability

In an era of impersonal booking platforms, being a professional agency means being part of the global industry. FITUR is where we exchange best practices in safety, logistics, and traveler support with colleagues from around the world. This ensures that the «invisible safety net» we provide you is backed by the highest industry standards.

Let’s Meet in Madrid

If you are a professional partner or a traveler who happens to be in Madrid during the fair, we would love to connect. For North West Incoming, FITUR is the starting line for a spectacular year of journeys, prayers, and discoveries.

We return from Madrid with renewed energy, new local secrets, and the best possible resources to design your custom itinerary.

---

Stay Tuned!

Follow our social media channels for «behind-the-scenes» updates from the fair. We’ll be sharing the latest news that will impact the 2026 Camino season!

Are you ready to see how our professional connections can transform your next trip? [Contact us today] to start planning.